How To Write A Blog Description That Makes People Click

Why is the blog description important? Blogging has changed quite a bit since 2006. Nowadays, it’s so much more than just creating content and expecting people to read it.

Bloggers use a lot of tactics to attract readers and traffic. They use tools to make their blogs more functional, user-friendly, and attractive. Blog description is one of these tools to improve the overall user experience.

If you leave it blank, you will miss a small but significant opportunity to attract new visitors to your blog or website. Furthermore, it is one of the most important elements of On-Page SEO since it lets Google and other search engines understand what the site offers.

This article will focus on the difference between a blog post and a blog description, how to write a good blog description with examples, a list of keywords you can use inside your blog description, etc.

Before we dig deeper, you should first understand what a blog post description is as opposed to a blog description.

Difference Between A Blog Description And A Blog Post Description

A blog description is a text that appears beneath your blog title and homepage URL in search engine results. It can be used as a place to introduce your site to visitors.

In contrast, a blog post description summarizes your individual blog post. This paragraph gives an insight into what readers will find when they click the link.

It can be a little tricky to write, but it’s important because it helps people decide whether or not to read your post.

How To Write A Blog Description

Blog description is the first point of contact between you and your visitors. A good description raises awareness and can increase usability, while a bad one can be confusing and unhelpful.

To write a catchy blog description, you must discover how to express your thoughts clearly and concisely. Remember that your reader will scan the description quickly, so they will only get the gist of what you are saying.

Your job is to catch their attention and entice them enough that they stop what they are doing and read more.

If you follow these tips, you’ll be well on your way to creating a fantastic description that will make people want to read the post.

Here are a few points for writing an effective one:

Write-In Your Voice And Tone:

Write as if you are speaking directly to the reader and in a way that fits your brand. For example, if you write a blog about marketing or business, you don’t want to talk like a teenager or someone who writes on parenting topics.

You want to come across as an expert who knows what they are talking about.

Use Short Paragraphs, Sentences And Words:

A blog description is written with the hope that it will inspire users to click through and check out the blog. A description should be no more than 150 characters and 1-2 sentences long.

You have very little time to grab the reader’s attention, so make it count.

Make It Catchy And Interesting:

You need to make sure your description is catchy and interesting. Because it is typically what the readers see first, it has to be engaging and make them want to read more.

Stay Focused On Specific Topic Or Issue:

A good blog description tells readers exactly what the blog is about in one sentence. You should avoid covering too many topics at once because your readers will get confused and not understand your blog.

Don’t make your description too long or too detailed; keep it short, sweet, and to the point.

Include The Target Keyword:

Good SEO practice is to include a keyword in your description, which Google will then use to understand better what the page is about and group it with similar pages for greater search optimization.

This makes the page and your business more accessible for users to find when they search.

Proofread It:

Finally, always be sure to proofread your description before publishing. Typos can make you look unprofessional and could cost you, readers.

Blog Description Examples

Smart Blogger:

Here is an excellent blog description example by the famous blogging blog Smart Blogger. As you can see, their blog description is straight on point. You can quickly tell what this blog is about, what kind of articles you can expect to read and how this blog will help you with your goals.

Forbes:

We all are aware of the famous site Frobes.com. Take a closer look at their description; it explains what exactly Forbes is and what types of niches they cover on the site. I know their description is relatively short and doesn’t cover much, but it lets individuals know what kind of articles are published on the site.

QuickSprout:

Sometimes a description can be simple as QuickSprout’s. It is just explaining the focus point of the blog, “to help grow your traffic and business,” but at the same time, it also has a good call to action because it tells the reader what you will get if you follow the blog.

How To Write Individual Blog Post Description

Writing a good blog post description isn’t complicated as it seems. You just need to know the basics of writing and what makes a blog post description effective.

It should be no longer than 160 characters in length and should immediately let the reader know what kind of information they can expect to find in the post.

Additionally, the description will show in Google search results, so it’s essential to have a description that accurately conveys your article’s contents.

Here are some tips for writing blog post descriptions that will draw readers to your content:

• Brainstorm keywords and phrases before you start.
• Keep it short and sweet. Don’t write long descriptions; one or two sentences should do it.
• Use actionable language that compels readers to click through to your site. “Learn how” is a good one; so is “Discover the secret.”
• Give an overview of your blog post and why it’s interesting/useful.
• Include the target keyword in your description.
• Make sure your description is catchy and interesting to read.
• Use the Yoast SEO plugin to help you keep on track with your SEO.

By following these simple tips, you can create a compelling and eye-catching blog post description that will help you get more readers.

Best Blog Post Description Samples

Sample One: Do you ever feel stuck in a rut and don’t know how to get out? If so, this post is for you! In it, I share five tips that will help jump-start your creativity.

Sample Two: Do you want to travel in 2022 but don’t know where to start? This post is for you! In it, I share five simple tips for planning your next vacation.

Sample Three: Are you a business owner who wants more customers in 2022? If so, this post is for you! In it, I share five ways to help you find new customers in the easiest way possible.

Conclusion

Writing blog descriptions can be challenging but offers numerous opportunities to add value to your potential audience. While it can be a simple addition to your content strategy, it can greatly benefit your search engine optimization and overall blog traffic.

Hopefully, you find this article helpful, and if you have any questions or would like to post your tips, please do leave a comment below.

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Shama Shafiq

Greetings, I'm Shama, a 23-year-old blogger who loves to write. I began writing my first blog in 2019, and during this period, I learned a lot about blogging. I discovered it isn't easy. Many skills are needed to succeed in this field, such as SEO, content marketing, writing style, etc. However, I did not give up; instead, I developed these skills. Thankfully, it paid off because now, I publish successful blogging and Pinterest marketing tips to help beginner bloggers fulfill their dreams and make money without leaving their comfort zone! Join my email list and get more personal tips!

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