In simple words, a Pinterest manager is a Pinterest expert who helps business owners reach their marketing goals by promoting their brand, products, and services on Pinterest.
There are several reasons why someone will hire a Pinterest manager; it could be they don’t see results, they are already using other social media platforms and can’t handle another one, their marketing strategy is not working, or they don’t know much about Pinterest.
In this guide we will cover:
- Set up the account
- Create/Design pins
- Schedule and share Pins
- Promote pins
- Track Analytics
- Coaching/Training Sessions
It is essential to know what kind of tasks/services you will offer to your clients.
As mentioned above, a Pinterest Manager is a Pinterest Expert; they help their clients reach their marketing goals which means you will be using a marketing strategy that will drive more awareness of your client’s brand.
These are six tasks/services you are expected to do:
The first common thing you are expected to do is to set up your client’s Pinterest account. To do this, you will need to complete the profile, such as write a professional bio, create boards, join group boards, and other basics of creating a Pinterest account.
To complete all of these tasks, understanding Pinterest SEO and usage of keywords is a must.
The second thing you are required to do is to design pins for your client. You will have to create clickable pins using the right colors, visible fonts, and attractive pictures.
The pins should be created in a way that they look good and professional and promote the client’s service, content, or product.
Thanks to Canva, you can now create professional pins easier than ever before.
Becoming a Pinterest manager means you will be responsible for scheduling the client’s pins. You will need to find the time which gets your client the most views and schedule pins accordingly.
You will also be sharing pins on group boards and (affiliate link) Tailwind.
Just scheduling and sharing the client’s content/brand one time is not enough; you will need to promote it more. Re-pin whenever you need to bring awareness of the client’s brand/services.
You will need to use a marketing strategy to promote the client’s content.
It is a must as a Pinterest manager; you need to be an expert with tracking analytics because you will have to check the analytics section from time to time to see if your strategy works.
Great analytics reports will satisfy your client; in other words, satisfy client means more new customers.
Another service many Pinterest managers provide is a coaching/training session for clients. Hiring a Pinterest manager can be expensive for some people, so they prefer taking coaching/training sessions and create their own marketing system.
These six easy steps will help you become a Pinterest manager:
Step #1: Research:
Becoming a Pinterest manager is not about just earning money online. You need to have knowledge about Pinterest.
It is better if you first learn the basics of Pinterest and what kind of skills are required to become a Pinterest manager to see if you can handle what it takes to become a Pinterest manager.
Step #2: Create A Pinterest Marketing Strategy:
After learning about a Pinterest manager’s skills, it is time to create your own Pinterest marketing strategy for your clients. It would be best if you come up with a unique strategy that beats your competitor’s tactics.
Step #3: Create Your Portfolio:
The next step is to create a Portfolio on Pinterest to get clients. Create a portfolio that shows your unique skills, background experience related to the career, and some evidence of why you are the right person to hire.
Step #4: Find Clients On Pinterest:
After creating an outstanding portfolio, it is time to look for clients on Pinterest.
The best way to do this is to look for Pinterest accounts of business owners, check their profiles out, notice the mistake they are making, message them give them a tip, and offer your service to try to convince them why they need a Pinterest Manager.
Step #5: Create A Website:
Although creating a portfolio is a good option creating a website is best.
Creating a website will make you look more professional, and new clients will look through your website and see what kind of services/packages you offer; also, you can set your own charges.
Step #6: Promote Your Services:
Just as it is essential to market your client’s brand, it is also necessary to market your services as well. What you can do is create a website and ask your clients to give reviews.
The more positive reviews you will receive, the more chances you will have become well-known in the field.
Typically a Pinterest manager will charge from 15$ to 100$ per hour, but there is no fixed rate every manager will charge according to their experience. Some Pinterest managers even offer their clients low price packages to help them get started.
Pinterest marketing is not that hard to comprehend so, taking a course is not required, but it helps you build new strategies and learn new things.