How To Start A Mom Blog

How To Start A Mom Blog And Make Money

Ready to start a mom blog?

Starting a mom blog can be a great way to share your experiences, connect with other moms, and even make extra money. However, if you are new to blogging, figuring out where to begin can be overwhelming. That’s where this comprehensive guide comes in.

In this article, you’ll find everything you need to know to start a successful mom blog, from choosing a platform to promoting your content.

So, whether you’re a stay-at-home mom looking for a creative outlet or a working mom hoping to turn your blog into a full-time business, this guide will give you the tools and knowledge you need to succeed.

Note: This post contains affiliate links, which means I earn a little when you purchase using these link at no additional cost to you.

How To Start A Mom Blog And Make Money

1. Pick Your Blog’s Niche:

Choosing the right niche for a mom blog is crucial to its success. You should select a topic you are passionate about and that has a large enough audience to support your blog. 

Here are some tips to help you choose your blog’s topic:

Consider your interests and expertise: 

Think about the topics that you are passionate and knowledgeable about. Your niche should be something you enjoy writing about and can provide valuable information to your readers. Some popular mom blog niches include parenting, cooking, and travel. 

Research your competition: 

Look at other mom blogs in your niche and see what topics they cover. This can help you identify gaps in the market and find unique angles to approach your topic.

Identify your target audience: 

It’s essential to determine your target audience. What is your goal for your blog? Are you targeting new moms, stay-at-home moms, working moms, or a combination of all three? What age group are you targeting? What are their interests and pain points?

To help identify your target audience, create a reader persona and consider their age, gender, occupation, hobbies, and challenges. This will help you create content that speaks directly to your target audience.

Evaluate the profitability of your niche:

While passion matters, you also want to ensure your niche is profitable. Research the potential for monetization through advertising, sponsored posts, and affiliate marketing. 

You can read this article, “The Ultimate Guide To Finding Your Blog Niche,” to help you find the most profitable topic.

Once you have chosen your niche, stay focused on your topic and provide valuable content to your readers. 

2. Choose A Blogging Platform:

In order to create a blog, you will need a blogging platform. A blogging platform is a software or online service that allows you to create and manage a blog. It is the foundation of your blog, so it’s important to choose the right one.

There are many options available, each with certain advantages and disadvantages.

In this section, we’ll compare popular platforms and help you decide which is best.

WordPress.comHighly customizable, widely used, lots of plugins and themes availableRequires self-hosting for full control
WordPress.orgIt can be complicated for beginnersBeautiful templates, easy-to-use, built-in SEO features
BloggerEasy to use, free hosting, owned by GoogleLimited customization options, not as widely used as WordPress
SquarespaceBeautiful templates, easy to use, built-in SEO featuresHigher cost than other platforms

The best platform for you will depend on your technical skills, design preferences, and specific requirements for your blog.

3. Setting Up Your Blog on the Chosen Platform:

Once you’ve chosen a blogging platform, it’s time to set up your blog. Each platform will have its setup process, but here are some general steps to follow:

Selecting a Domain Name:

Your domain name is the web address of your blog. It is the search term your audience will use to find your website on Google.

You should pick a domain name that is easy to remember and reflects the theme of your blog. Consider using your name or a unique phrase that describes your niche.

However, if you still struggle to find a catchy name, here is a list of 360+ mom blog names.

You can check the availability of domain names and purchase them from a domain registrar such as Namecheap or

Choosing a Hosting Service:

A hosting service is where your blog will be stored and accessed by visitors. There are many hosting services, but selecting one that is reliable, secure, and fits your budget is essential.

While many bloggers recommend Bluehost for its affordable price, it can have slow performance and speed. Hostinger and Dreamhost are among the best in the industry with high-end services. 

My recommendation is Dreamhost. I have been with this provider for years and love it. They provide the best service in terms of pricing and performance.

The starter package is only $2.95 and includes Unlimited bandwidth and traffic, fast SSD storage, a free SSL certificate, and free WordPress migration.

Here is a tutorial on how to start a blog with DreamHost:

1. Head to DreamHost’s official website.

2. On the page, click the “Get Started” button, leading you to host packages.

3. Now, pick a plan according to your budget and needs.

choose a hosting plan for mom blog

4. Once done, click the “Sign Up Now” button.

5. Next, you will be asked to pick a domain. While you can register a domain name with your host, keeping these two separate and using a registrar is always better.

domain for mom blog

6. Enter your payment details and complete the account setup process.

add payment details
set up a web hosting account

7. Add additional features if you like.

additional web hosting features

8. Lastly, click “Submit Order,” and that’s it.

submit web hosting service order

Installing Blogging Software:

Once you have your domain name and hosting service, you must install blogging software to create your blog. Many options are available, but WordPress is the most popular and user-friendly platform.

Most hosting services offer a one-click installation of WordPress, which makes it easy to get started.

4. Designing Your Blog:

Designing your blog is a crucial component of building a successful mom blog. Your blog must have a visually appealing, professional, and user-friendly design. This will help in attracting and retaining your audience. Here are some tips on how to design your blog effectively.

Choosing a Theme:

The theme you choose for your blog will set the tone for your entire website. When selecting a theme, make sure it is related to your niche and matches your style. This will help ensure that your website is relevant and reflects your brand. 

Consider using a theme that is mobile-responsive, user-friendly, and customizable. As a result, your website will look and function correctly across all devices, offer a good user experience, and you will have the ability to customize the design according to your specific requirements.

Many free and paid themes are available, but Elementor and Astra’s themes are the most popular in the industry.

However, if you want a simple and clean theme, you can try the Zakra theme.

Customizing Your Layout:

Customizing your layout is an essential step in designing your blog. Use widgets, plugins, and custom menus to create a layout that is visually appealing and easy to navigate.

Ensure your blog is easy to read and has a clear information hierarchy. To enhance readability, break up your content using headings, subheadings, and bullet points.

Branding Essentials:

Your brand should be consistent across all aspects of your blog, including the logo, color scheme, and typography. Select a color scheme that reflects your niche, and use it consistently throughout your blog. Use a clear and easy-to-read font for your blog posts and headings.

5. Creating Content:

Once you have set up your mom blog, the next step is to start creating content. This is where you will showcase your writing skills and share your experiences and thoughts with your audience. Below are the fundamental steps to writing content for your blog.

Content Strategy:

Before you start writing your first post, it’s crucial to have a content strategy in place. This means having a plan for the type of content you will create, the topics you will cover, and the frequency of your posts. 

To begin with, create a list of topics based on your audience’s interests. You can do this by researching and seeing what other mom bloggers in your niche are covering on their blogs and how you can write it better and make it unique.

Once you have a list of topics, create a content calendar to plan your posts. As a result, you stay on track and publish new content regularly. Your content calendar should include the title of each post, the date it will be published, and any notes or ideas you have for the post.

Writing Your First Post:

When it comes to writing blog posts, you should focus on creating content that is both engaging and original. 

Start by searching the topic on Google and examining the top six results. Use the information to create an outline that fits. 

You don’t need to copy them; instead, understand the type of content that Google ranks and how you can write even better content.

Make sure that your post is well-structured and easy to comprehend. Use short paragraphs, subheadings, and bullet points to break up the text and make it more visually appealing. 

Before you publish your post, proofread it thoroughly using Grammarly and correct any spelling, grammar, or punctuation mistakes.

Using Images and Media:

Images can make your blog posts more engaging and appealing. When choosing images, ensure they are high-quality and relevant to your post. You can also use videos, infographics, and other media to add variety to your posts.

When including pictures and other forms of media, It is crucial to ensure that you have obtained permission to use them. You can use free stock photo websites or create images using tools like Canva or Adobe Spark

6. Understanding SEO:

If you want your mom blog to be successful, you need to understand the basics of Search Engine Optimization (SEO). The goal of SEO is to enhance a website’s position in the search engine results pages (SERPs). It’s a great way to increase your online presence and reach more people who are interested in your topic.

Keyword Research:

Keyword research is the foundation of SEO. It involves finding words and phrases people use to search for content related to your topic. By using the right keywords, you can increase your visibility to potential readers.

You can use tools like Ahrefs or SEMrush to find the right keywords for your blog. These tools will help you find your niche’s most popular and relevant keywords.

If you need to learn how to do it, enroll in this free keyword research course and help Google recognize your blog.

Once you have identified your keywords, incorporate them into your blog posts. Use them in your headlines, subheadings, and throughout your content.

But remember to write for your readers, not just for search engines. Overusing keywords can make your content appear spammy and hurt your rankings.

On-Page and Off-Page SEO Techniques:

On-page SEO refers to the optimization of your website’s content and structure. This includes optimizing your headlines, meta descriptions, images, and URLs.

Off-page SEO refers to optimizing your website’s authority and popularity. This includes building backlinks from other websites, social media marketing, and guest blogging.

By utilizing both on-page and off-page SEO techniques, you can increase your visibility and attract more readers to your mom blog.

7. Promoting Your Blog:

Once you have set up your mom blog and started creating content, it’s time to promote it to attract readers. Here are some effective methods to market your blog:

Social Media Marketing:

Social media is a powerful tool for expanding your blog’s reach and promoting it to a broader audience. You can create profiles on platforms like TikTok, Twitter, and Pinterest. Share your blog posts on these platforms and engage with your followers by responding to comments and messages.

You can use hashtags and join relevant groups and communities to make the most out of social media. By doing so, you will reach more people interested in your niche and increase your blog’s presence.

Email Marketing:

Email marketing is another effective way to promote your blog and engage your readers. By building an email list, you can send targeted messages to your subscribers and keep them up-to-date with your latest blog posts, promotions, and other news. 

Here are some helpful tips that you can use to build an email list:

Offer a freebie: People are more likely to sign up for your email list if you offer them something in return. This could be a free e-book, printable, or any other valuable resource related to your niche.

Use a pop-up: While pop-ups can be annoying, they also capture email addresses effectively. Consider using a pop-up that appears after a reader has spent time on your site.

Make it easy to sign up: Your email sign-up form should be prominently displayed on your site and easy to fill out. Only ask for the necessary information, such as a name and email address.

To build an email list, you can use a service like Convertkit. It is one of the best options for beginners and provides newsletter monetization through sponsorships.

Collaborations and Guest Posting:

Collaborating and guest posting on other blogs is a great way to promote your blog and build relationships with other bloggers in your niche. To discover opportunities for collaboration, enter the following keywords on Google.

(Your industry keyword + write for us)

(Your industry keyword + guest blogger requirements)

(Your industry keyword + guest blogging websites)

When guest posting, include a link to your blog and promote that post on your social media channels. This will help you reach a wider audience and attract new readers to your blog.

8. Monetizing Your Blog:

Once you have established your mom blog and have a steady traffic flow, it’s time to start thinking about monetizing your blog. Here are some methods to earn money from your blog:

Affiliate Marketing:

Affiliate marketing is a way to earn a commission by promoting and recommending other people’s products or services.

You can sign up for affiliate programs with companies that sell products related to your blog niche. Then, you can include links to those products in your blog posts.

If a person clicks on the link and completes a purchase, you’ll earn a commission. You should also include a disclosure for affiliate links in your posts. 

Sponsored Content:

Sponsorship is when a company pays you to create content that promotes their product or service. The content can be in the form of a blog post, social media post, or video. 

When creating sponsored content, it’s essential to ensure that it fits your blog’s niche and provides value to your readers. 

Selling Products or Services:

If you have a product or service that may interest your audience, you can sell it on your blog. It could be a physical product, such as a book or a course, or a digital product, such as a printable or an e-book.

To be successful in selling products or services, you need to make sure that it is something that your audience wants and needs. You should also ensure that it is priced appropriately and that you provide excellent customer service.

9. Managing Comments and Feedback:

Comments and feedback are important for your blog’s growth but can also be overwhelming. To manage them effectively, you can use a comment moderation plugin to approve or delete comments before publication. You can also set up a system for responding to comments and feedback promptly and professionally.

Also, remember that not all comments and feedback will be positive. When you receive negative comments, respond calmly and professionally. You can acknowledge the commenter’s concerns and offer a solution or an explanation. It will show your readers that you value their feedback and are committed to improving your blog.

10. Analyzing Your Performance:

Once you’ve started your mom blog, it’s crucial to analyze your performance to see what’s working and what’s not. This will help you make informed decisions about your content and marketing strategies.

Understanding Analytics Tools:

Several analytics tools are available to help you track your blog’s performance. Google Analytics is one of the most popular tools and provides detailed information about your website’s traffic, including the number of visitors, page views, bounce rate, and more. Other tools like SEMrush and Ahrefs can help you track your blog’s search engine rankings and backlinks.

Interpreting Data for Improvement:

Once you can access your blog’s analytics data, it’s essential to interpret it correctly to improve your blog’s performance. Below are the three key points to focus on:

  • Traffic sources: Analyzing where your traffic is coming from can help you understand which channels drive the most traffic to your blog. You can then focus on optimizing those channels to increase traffic further.

  • Pageviews: Pageviews can help you understand which pages on your blog are the most popular. You can use this information to create more content on similar topics to keep your readers engaged.

  • Bounce rate: A high bounce rate indicates visitors leave your blog after viewing only one page. You can reduce your bounce rate by improving your blog’s navigation, optimizing your content, and providing internal links to related posts.

Regularly analyzing your blog’s data and making changes based on your findings can grow your blog quickly.

11. Staying Updated with Blogging Trends:

As a blogger, you should stay up-to-date with the latest trends. This will help keep your blog fresh and interesting and attract more readers. Here are some tips to help you stay on top of blogging trends:

Follow Top Bloggers:

One of the best ways to stay updated with blogging trends is to follow top bloggers in your niche. You can do this by subscribing to their blogs or following them on social media. It will give you an idea of what’s popular and help you stay ahead of the curve.

Attend Blogging Conferences:

Blogging conferences are a great way to learn about the latest trends in blogging and connect with other bloggers. You’ll have the opportunity to attend workshops and seminars. This way, you will stay motivated and inspired.

Read Industry Publications:

Many industry publications cover the latest trends in blogging. By reading these publications, you can stay informed about what’s happening in the blogging world and get ideas for your blog. Some popular industry publications include ProBlogger, Copyblogger, and Social Media Examiner.

12. Legal and Ethical Considerations:

Copyright and Plagiarism:

As a blogger, you must know copyright laws and avoid plagiarism. Copyright laws protect original works of authorship, including written content, images, and videos. You should always create your content or use content licensed under Creative Commons. If you want to use someone else’s content, you should always ask for permission and give proper credit.

Privacy Policy:

As a blogger, you collect personal information from your readers through comments, email subscriptions, or other means. To comply with privacy laws, you must have a privacy policy explaining how you collect, use, and protect this information.


In conclusion, Starting a mom blog is one of the best decisions you can make because it allows you to help other moms and be financially independent.

Keep in mind that building a successful blog requires both time and effort. You can speed up the process with the right tools and strategies, but there is no overnight success. So, enjoy the process, be patient, and continue to learn and improve along the way.

Frequently Asked Questions

Q: How to start a mom blog and make money?

To start a mom blog, you need to follow these steps:

  1. Pick a blog niche
  2. Choose a blogging platform
  3. Choose a web hosting service
  4. Register a domain name
  5. Select a theme and design your blog layout
  6. Write your first blog post
  7. Create a content calendar
  8. Promote your blog
  9. Analyze performance
  10. Monetize your blog

Q: How to make money as a mom blogger?

Mom bloggers can make money through various methods, including advertising, affiliate marketing, sponsored content, and selling products.

Q: Do mommy bloggers make money?

Yes, mom blogs have the potential to generate stable income. In fact, many mom bloggers earn $2000+ per month just by blogging alone.

Q: Which platform is best for mom blog?

WordPress is one of the best and easiest blogging platforms for beginners. It is highly customizable and offers many themes and plugins.

Q: What do mommy bloggers do?

Mom bloggers can cover any topic on their blog, whether it is documenting their parenting journey, sharing favorite recipes or crafts, or offering advice to other moms.

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Shama Shafiq
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